Promotion of INFIMED products and brand on foreign markets in connection with Poland’s participation in the EXPO 2025 World Exhibition

Project title: Promotion of INFIMED products and brand on foreign markets in connection with Poland’s participation in the EXPO 2025 World Exhibition

Tasks and activities to be carried out in the project:

(I) a booth at a trade-fair event – participation as an exhibitor:

1 x Japan Health 2025 fair, Osaka, Japan

(II) outbound business missions combined with visits to industry events (2025):

1 x Vietnam, combined with a visit to the Medi-Pharm Expo Ho Chi Minh City fair

1 x Indonesia, combined with a visit to the Hospital Expo fair at JCC Jakarta

1 x Thailand, combined with a visit to the Medical Fair Thailand in Bangkok

1 x Malaysia, combined with a visit to the APHM HealthCare fair in Kuala Lumpur

1 x Philippines, combined with a visit to the Medical Philippines Expo in Manila

1 x Cambodia, combined with a visit to the Phar-Med Expo in Phnom Penh

(III) participation in the Poland–Japan Export Forum (20 May 2025)

1 x outbound business mission to participate in the Export Forum (Japan, Osaka)

Target groups:

The direct target group consists of medical-equipment distributors in 7 countries: Japan, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, Cambodia.

Ultimately, the product will be used by medical facilities (public and private hospitals, clinics and health centres) located in those countries.

And finally, the beneficiaries of the project will be patients who, in those medical facilities in the indicated countries, will receive medical services during which INFIMED products are used.

Project objectives:

The aim of the project is to increase INFIMED’s export activity, boost export revenue and promote INFIMED products and brand on selected foreign markets.

Project effects and results:

Quantitative effects: number of foreign commercial contracts (8); total revenue from the export sale of the products covered by the project: 53,082,111 PLN; participation in 1 trade-fair event (indicated in the promotion Programme) as an exhibitor; participation in 6 outbound missions combined with fair visits; participation in 1 Poland–Japan Economic (Export) Forum.

Qualitative effects: promotion of products internationally, promotion of products in the 7 countries selected under the project, establishing new business contacts, gaining new customers and trade partners, signing new export trade agreements.

Project value (total project cost):

Total project value: 144,596.60 PLN

Value of eligible expenditure: 142,501.00 PLN

European Funds contribution: 71,250.50 PLN

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