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Activities promoting INFIMED Sp. z o.o. product brands in the medical equipment industry on foreign markets

Activities promoting INFIMED Sp. z o.o. product brands in the medical equipment industry on foreign markets

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INFIMED Sp. z o.o. is carrying out the project “Activities promoting INFIMED Sp. z o.o. product brands in the medical equipment industry on foreign markets”. The project is co-financed by European Funds under the Smart Growth Operational Programme 2014-2020, Measure 3.3 Support for the promotion and internationalization of innovative enterprises, sub-measure 3.3.3 Support for SMEs in promoting product brands – Go to Brand (competition no. 6/2020).

Brief project description:

The subject of the project is the Applicant’s participation in the medical-equipment industry promotion programme, aimed at effectively promoting the Applicant’s activity and products internationally and at actively participating in the promotion of the Brand of the Polish Economy abroad.

The 8 prospective markets selected in the project are: Mexico, USA, Japan, Thailand, Vietnam, UAE, Kazakhstan, Russia.

The scope of the project covers the following promotional activities:

(I) booths at trade-fair events:

  • 1 x Medic East Kenya 2020
  • 2 x Medica Germany 2020 and 2022
  • 1 x Medic West Africa Nigeria 2021
  • 1 x Medical Fair Thailand 2021
  • 2 x Arab Health UAE 2021 and 2022
  • 1 x FIME USA 2021
  • 1 x MEDtec Japan 2021.

(II) outbound missions:

  • 1 x Mexico 2020
  • 1 x Russia 2020 – combined with a visit to the Zdravookhraneniye fair
  • 1 x Kazakhstan 2021 – combined with a visit to the KIHE fair
  • 1 x Vietnam 2021 – combined with a visit to the Medi Pharm Expo Ho Chi Minh fair.

The project will be financed from the Applicant’s own funds.

Project objectives:

The aim of the project is the effective international promotion of the Applicant, including the promotion of products on 8 prospective markets (Mexico, USA, Japan, Thailand, Vietnam, UAE, Kazakhstan, Russia), an increase in export sales of the products covered by the project and, consequently, in total exports.

Quantitative effects: number of foreign commercial contracts (13); revenue from the export of products covered by the project (and thus total exports): 64,991,405 PLN; participation in 9 trade-fair events as an exhibitor; participation in 4 outbound missions (including 3 combined with fair visits).

Qualitative effects: promotion of products internationally, promotion of products on prospective markets, establishing new business contacts, gaining new customers, signing new export trade agreements.

The results achieved will contribute to increased export activity, higher export revenue and the promotion of products on foreign markets.

Expected project results / planned effects:

  • Number of foreign commercial contracts signed by enterprises supported in the field of internationalization: 13 [units]
  • Revenue from the sale of products for export: 64,991,405 [PLN]
  • Revenue from the export sale of products covered by the project: 64,991,405 [PLN]

Project value (eligible expenditure): 561,400.00 PLN

European Funds contribution: 421,050.00 PLN